Sunday, January 02, 2005

Keyword Phrases and Your Site

With the arrival of the new year, it is time to review your web site for all the relevant keywords and phrases. If there are search terms people are using, that are not included in your site, chances are you are missing that traffic. The days of including keywords and phrases in meta tags and getting results are gone. Today, content is king.

Textual content is a major factor in getting search engine results. For a keyword or phrase to be important to your site, you should have a page devoted to that keyword or phrase. It's not enough to simple mention it. Your site should have a page optimized for that keyword or phrase. That phrase should be used throughout the page.

Be careful not to overdo it, though. Simply repeating the keyword over and over again, with out making logical sense when read, can result in your site being penalized or even banned for some search engines. Read through the text carefully, to make sure it makes sense. The search engine spiders are getting smarter and smarter.

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